Portfolio Details

Project Story: Lead Generation Automation for a Real Estate Agency

01. The Challenge

“Our agents are frustrated,” the CEO of a boutique real estate agency told us. “They’re spending more time chasing cold leads than closing deals.” The agency relied heavily on manual methods like cold calling and email follow-ups, which were time-consuming and yielded inconsistent results.

“We don’t have the capacity to nurture leads properly,” the CEO added. “Potential clients are slipping through the cracks because we can’t follow up fast enough.” They needed a streamlined process to capture, qualify, and nurture leads more effectively.

02. The Solution

Desk AI implemented a comprehensive Automated Lead Generation system. First, we added intelligent lead capture forms to their website, collecting detailed prospect information. These leads were automatically synced with their CRM, where an AI-powered system scored and qualified them based on engagement levels.

To nurture these leads, we designed targeted drip email campaigns that delivered personalized content based on the user’s preferences, such as properties they viewed or budget ranges. Follow-ups were automated, ensuring no lead was forgotten.

03. The Result

The agency experienced remarkable results within four months:

• “Our website is now capturing 35% more leads, and we’re actually able to follow up with all of them,” the marketing director noted.
• Lead qualification time decreased by 60%, allowing agents to focus on the most promising prospects. “It’s like having a personal assistant for every agent,” one agent shared.
• Conversion rates improved by 15%, resulting in a $200,000 increase in quarterly revenue.

“This system has completely transformed how we approach lead generation,” the CEO said. “We’re more efficient, more responsive, and more profitable than ever.”

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